Sunday, February 18, 2007

MBA course publicity, website extras

A review of school websites turns up a range of approaches to conveying that all important feel for the establishment. London Business School publishes a range of videos across the various aspects of the schools functions to tackle this challenge.

The format of the films is a little bit old school, avoiding streaming flash video and sticking to Windows media player downloads. That said, if all schools did this we'd have a much easier time of assessing a key aspect of the schools.

Watch out for an upcoming directory of business school internal / promotional videos and films.


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