Tuesday, February 13, 2007

Using celebrity to attract students

From the Oxford SAID Business School website "The eight finalists in Oxford University's Idea Idol contest will havejust two minutes to impress judges, including Theo Paphitis from theBBC's "Dragon's Den" programme, with their business idea." Personally I find Paphitis to be the funniest of the dragons, so I'm drawn to this as a way of raising the entrepreneurial blood. Oxford follow through with the OBA, Oxford Business Alumni offering a seemingly comprehensive networking service through their website and events. A new website is on it's way we are warned.

A quick Google news search throws up dozens of guest speakers to MBA courses, from the 100% academic through biz-celeb to full on celebrities. Of speakers I've heard recently Rene Carayol was a stand out. Who should be on the A list for MBA guest speakers?


technorati tags:, , , ,

No comments: